This step-by-step guide will help you create a successful business-to-business “marketing for leads” program.

The primary objective of a successful B2B marketing program is to bring in new business. B2B marketing programs include many elements, ranging from brand building to market research. But no single part of a business-to-business marketing program is more important than generating qualified sales leads.

“Marketing for leads” drives sales. Done correctly, B2B marketing for leads will increase the bottom line and help the company achieve its growth goals. B2B marketing programs that are bottom-line oriented focus on generating, nurturing and qualifying B2B sales leads.

NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this Guide in partnership with Mac McIntosh.

Offered Free by: NetLine Corporation

iMedia Connection: The essential internet marketing resource.

Get the latest news, expert advice and analysis of the internet marketing industry. Also, check out the latest industry job openings and join their People Connection to build your industry profile!

Geographic Eligibility: USA

Offered Free by: iMedia Communications, Inc

Discover why the key to a productive sales force is ensuring that sales people concentrate on acquiring, growing, and retaining profitable relationships with their account bases.

SAP CRM empowers your sales force with a clear and detailed view of prospects, customers, and the market – and the ability to turn that insight into action.

Offered Free by: SAP

EE Times Europe provides the creators of technology in Europe with News, Analysis, Product and Design Information.

A BPA audited publication, EE Times Europe provides the creators of technology in Europe with News, Analysis, Product and Design Information in a wide range of media formats. EE Times Europe is a next generation, integrated media product that includes a bi-weekly print publication, a digital version with enhanced features, a unique web site and a daily newsletter keeping subscribers abreast of new developments in real time. EE Times Europe incorporates a large product section in its Electronics Express pages.

Geographic Eligibility: Europe, Israel, Turkey, Russia

Offered Free by: European Business Press

Learn how new additions to Intel’s processor lines for the embedded market have expanded the reach of its embedded products.

“Make” versus “buy” is a complex business decision faced by all embedded system Original Equipment Manufacturers (OEMs). Expediency, time-to-market challenges, upfront hardware development costs, and the broad availability and breadth of commercial solutions frequently tilt the scale in favor of using proven, off-the-shelf products. The top-to-bottom scalability of the embedded IA product line enables hundreds of board-level solutions ranging from small form factor modules to full ATCA systems. Available from a wide range of board and solution providers within the Intel ECA, these solutions deliver scalable, power-efficient processing for a wide range of applications, an established programming environment, and a clear product roadmap for a reliable path to the future.

Published by Intel®; Presented by Bell Microproducts Inc.

Offered Free by: Bell Microproducts Inc.

Published bimonthly and distributed to more than 550,000 of the top IT managers, database administrators, and developers.

Oracle Magazine contains technology strategy articles, sample code, tips, Oracle and partner news, how to articles for developers and DBAs, and more. Oracle (NASDAQ: ORCL) is the world’s largest enterprise software company.

For more information about Oracle, please visit their Web site at http://www.oracle.com. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

Geographic Eligibility: USA, Canada, Mexico, Selected International

Offered Free by: Oracle Corporation

A free magazine offering practical advice and helpful tools from industry experts to help any website achieve Internet success.

TO QUALIFY FOR A FREE SUBSCRIPTION, YOU (or your company) MUST HAVE AN ACTIVE WEB SITE.

Until now, there has not been a magazine that caters exclusively to the business of running a website. Website Magazine has tapped premier talent in the Internet industry for our content and each and every issue will contain practical advice and insights for website owners.

This offer is for New Subscribers Only.

Geographic Eligibility: USA

Offered Free by: Website Services Inc.

Packed with full-color examples, Simply JavaScript is all you need to start programming in JavaScript the right way.

Learn how easy it is to use JavaScript to solve real-world problems, build smarter forms, track user events (such as mouse clicks and key strokes), and design eye-catching animations. Then move on to more powerful techniques using the DOM and Ajax. World-renowned authors, Kevin Yank and Cameron Adams have used their exquisite skills and in-depth knowledge of JavaScript to deliver a book that teaches JavaScript with unprecedented clarity.

Offered Free by: SitePoint

Learn how to be an accomplished Ruby programmer in no time!

Simply Rails 2 is an easy-to-follow, practical and fun guide to Ruby on Rails for beginners. It covers all you need to get up and running, from installing Ruby, Rails and SQLite to building and deploying a fully featured web application. Unlike other Rails books, this book doesn’t assume that you are an experienced web developer, or that you’ve used Ruby before. An entire chapter is devoted to learning Ruby in a fun way, using the interactive Ruby console, so you can follow along at home.

Offered Free by: SitePoint

Learn how to put XML to practical use on your Website.

If ever there were a candidate for “Most Hyped Technology’ it would be Extensible Markup Language (XML). ‘No Nonsense XML Web Development With PHP’ cuts through the hype and shows you how to get the most of this powerful, multifaceted technology. Unlike other dry, boring, theoretical writing on XML, this book doesn’t cover the entire spectrum of XML technologies; it covers practical uses of XML that are useful to Web developers right now.

Offered Free by: SitePoint